When was the last time you updated the previews in your Teachers Pay Teachers store?
If your answer is “I don’t know” or “I haven’t,” let’s change that!
Previews are one of those things that are easy to put off because they don’t feel as exciting as creating a new product, but they can have a huge impact on whether a teacher decides to click “Buy.”
In fact, Teachers Pay Teachers has shared that 73% of buyers rank detailed previews as one of their top purchasing considerations. That means your preview isn’t just an extra – it plays a major role in helping teachers feel confident about purchasing your resource.
Your TPT Preview Should Sell the Resource
Think about the last time you shopped online.
You probably wanted to see exactly what you were getting before making a purchase. The same is true for teachers shopping on TPT.
A great preview gives buyers confidence. It answers their questions before they have to ask them.
Instead of simply showing a couple of random pages, use your preview to highlight what makes your resource valuable. The easier you make it for teachers to picture themselves using your resource, the more likely they are to purchase it.
Don’t Forget About Your Teachers Pay Teachers Bundles
One mistake I see all the time is sellers assuming they don’t need a preview for a bundle because TPT already shows previews for each individual product.
Technically, that’s true, but think about it from the buyer’s perspective.
If your bundle contains 20, 30, or even 50 resources, very few teachers are going to click through every single preview trying to figure out what’s included.
Instead, creating a preview specifically for the bundle give teachers a big-picture overview, show everything that’s included, explain how it’s organized, and help them quickly understand the value they’re getting.
Show Your TPT Product – Don’t Just Tell
One of the easiest ways to improve a preview is to include visuals instead of relying only on text.
Use mockups, screenshots, or photos of the actual resource. Show sample pages, student activities, assessments, projects, or anything else that helps teachers visualize what’s inside.
Then pair those visuals with short, clear explanations.
A few well-designed pages that answer the biggest buying questions are often much more effective.
Let Your TPT Product Reviews Do Some of the Selling
As your store grows, don’t forget to update your previews.
One of my favorite things to add is testimonials from happy buyers. Seeing that hundreds of teachers have successfully used a resource builds trust before someone even reaches your reviews.
If you’re just getting started and don’t have reviews yet, don’t worry.
That’s something you can easily add later. I actually think it’s a good idea to revisit your previews every few months anyway. You’ll probably find opportunities to improve them as your store grows.
Make Updating Product Previews a Summer Project
If you’re looking for something productive to work on this summer, previews are it.
Start by checking which resources already have previews and which ones don’t.
If you have a smaller store, you can click through each listing individually. If you have a larger store, your product statistics can help you identify resources that are missing previews.
Then set a goal to create previews for every product in your store. You don’t have to finish them all in one weekend. Even updating a handful each week can make a noticeable difference over time.
Need a Head Start on Your TPT Previews?
If creating previews feels overwhelming, I have something that can help.
I’ve put together a free Canva Preview Template that makes designing professional-looking previews much faster. You can customize it to match your own branding and use it again and again whenever you create a new resource.
Ready to Grow Your TPT Store?
Small improvements like better previews may not seem exciting, but they can have a real impact on your sales over time.
If you’re ready to learn how to create products teachers want, improve your SEO, and build a profitable Teachers Pay Teachers business, I’d love to help.
Sometimes the next step in growing your TPT store isn’t creating another product – it’s helping buyers see the value in the products you’ve already made.
