How to Create Resources That Actually Sell on TPT
If you’ve ever wondered how to create educational products that actually sell, this episode is for you! Lindsay breaks down her proven strategies for how to create resources that solve real problems and bring consistent income. Whether you’re just starting out or looking to level up your TPT store, this episode is packed with actionable advice from someone who has built a top 1% store with nearly $300K in sales. Learn how to design with purpose, understand your audience’s needs, and boost your repeat buyers!
[0:44] What Makes a Resource Sell
Start by creating resources that solve a specific, immediate classroom problem – like aligning to a single skill or standard.
[2:23] Create What You Know
Use your own teaching experience as inspiration. The best-selling resources often come from real classroom needs.
[4:02] Get Repeat Buyers by Making It Easy
Lindsay shares how ease of use – like print-and-go worksheets, answer keys, and optional video lessons – keeps customers coming back.
[7:53] Add Video Lessons to Boost Value
Lindsay shares her process for creating video lessons using Notability and her iPad — making her resources even more classroom-ready.
[11:01] Design Resources Like a Pro
Get tips on using PowerPoint, Canva, and layout tools to create polished, accessible, and professional-looking products.
[12:02] Follow the Data – What’s Selling Best?
Use your TPT dashboard to see which products convert well, then turn them into bundles or full product lines.
[14:09] Differentiate for More Value
Lindsay explains how adding multiple levels of difficulty (and print + digital versions) helps meet classroom needs and increases product value.
[14:48] Batch Your Content by Topic or Type
Save time and create better bundles by batching your resources – like building a whole unit or several versions of an activity at once.
Resources Mentioned:
- Check Out My Free 3-Day Challenge
- Listen to the first episode of the Summer Series
- Listen to the second episode of the Summer Series
Connect with Lindsay:
- Instagram: @lindsaybowden
- YouTube: Lindsay Bowden YouTube Channel
Ready to turn your teaching knowledge into a thriving digital product business? 🎉 Join Lindsay’s FREE challenge to learn how to create and sell high-quality teacher resources step by step!
