From Classroom to Author: Launching Your First Book with Juliana Tapper
In this special episode, we’re talking with Juliana Tapper, a teacher-turned-consultant and author, who shares her journey to writing and launching her first book, Teaching 6-12 Math Intervention. Juliana takes us through the inspiration behind her book, the steps involved in the writing process, and her strategic game plan for a successful launch. From setting up effective funnels to deciding between traditional and self-publishing, this episode is packed with insights on how to launch your first book for educators, digital entrepreneurs, and aspiring authors.
In this episode, we’ll discuss:
1. Finding Opportunity
Discover how Julianna’s presentation at ASCD, a national conference, connected her with a publisher and provided invaluable networking for educators and consultants alike.
2. Building an Email List
With over 16,000 subscribers, Juliana explains how her list helped her launch, sharing tips for growing a list through paid ads and a mini-workshop funnel that builds authentic relationships with her audience.
3. Marketing Strategy
To engage early supporters, Juliana offers exclusive pre-order bonuses. She shares how she uses her email list and social media to build excitement and inspire her audience to get involved.
4. Funnels for Success & The Importance of a Good Funnel in Marketing
Juliana emphasizes the necessity of having a well-structured funnel to market any digital product. In today’s digital landscape, a solid funnel is essential to reaching an audience and driving engagement.
5. Traditional Publishing vs. Self-Publishing
Choosing traditional publishing, Juliana wanted to ensure her book appealed to both teachers and administrators. She remained highly involved in creative aspects like the cover design and title, balancing her goals with the reach a traditional publisher offers.
For those interested in self-publishing, Juliana recommends Published. by Chandler Bolt, a guide that offers self-publishing strategies. In certain niches, self-publishing can offer greater control over royalties, pricing, and marketing.
Resources Mentioned:
- Juliana’s Book: Teaching 6-12 Math Intervention (Available for pre-order!) (https://www.collaboratedwithjuliana.com/preorder)
- Juliana’s Free Workshop: From Failing to Flourishing (https://www.collaboratedwithjuliana.com/engage)
- Published. by Chandler Bolt
- Hope House (https://hopehousecolorado.org/)
Connect with Juliana:
- On Instagram: @collaborated.with.juliana (https://instagram.com/collaborated.with.juliana)
- Juliana’s website: https://www.collaboratedwithjuliana.com/
Connect with Lindsay:
- On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
- On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Tune in and discover how to turn your expertise into a meaningful book launch that makes an impact!
