If you’re a TPT seller wondering why your products aren’t showing up in search results—or how to get them to the top — you’re in the right place. In this post, I’m sharing powerful Teachers Pay Teachers SEO strategies to help your products rank higher, attract more traffic, and make more sales. Whether you’re brand new or a seasoned seller, these tips will help boost your visibility on TPT.
There are clear steps you can take to improve your TPT SEO and start ranking higher.
1. Use Keyword-Rich Titles and Descriptions
The number one factor in Teachers Pay Teachers SEO is keywords. These are the words and phrases teachers type into the search bar—like “St. Patrick’s Day craft” or “box and whisker plots notes.”
Here’s what to do:
- Be specific: Add grade level, subject, and resource type.
- Think like your buyer: What would they search for?
- Include relevant keywords in your product title, description, and product type.
2. Use Tools Like Seller Spy to Analyze Titles
I love using Seller Spy to check and improve my product titles. Their Title Analyzer checks if you’ve included key info like grade level, subject, and low-competition keywords. The Keyword Generator helps you find phrases that buyers are searching for — but not many sellers are using. That’s the sweet spot for ranking higher!
3. Focus on Conversions
Although TPT doesn’t publish their exact algorithm, it’s likely that conversion rates (views that turn into purchases) play a role. If your product sells well, it’s probably going to rank higher. To boost conversions:
- Use professional cover photos and thumbnails
- Include a helpful preview file
- Make sure your product is organized, visually appealing, and easy to use
- Always add an answer key if applicable!
4. Keep Testing and Updating
SEO isn’t a one-time task. The TPT algorithm can change, and search trends shift over time. Keep updating your listings, testing new keywords, and improving your resources. And remember, your ranking may vary—what’s 1st today could be 4th tomorrow. Just keep going!
Final Thoughts: Mastering Teachers Pay Teachers SEO
Improving your TPT SEO can feel overwhelming at first, but with the right tools and strategies, you’ll start to see real results. Start by updating a few of your titles and descriptions with strong keywords, and see how that impacts your traffic and sales.
Ready to grow your TPT store faster? Grab my free trainings and learn the exact steps to create high-quality, profitable products:
Click here to watch my free training and make a teacher resource!
Click here to watch my free training and make a digital product!
Let’s make your teacher business dreams a reality!
