SEO for TPT: How to Get More Views and Sales with Data-Driven Keyword Strategy Featuring Seller Spy’s Colleen Swanzey
Are your TPT products getting lost in search results? In this powerful episode, Lindsay chats with Colleen Swanzey, the creator of Seller Spy, the only SEO tool made specifically for TPT sellers. Colleen shares how she grew her own store by 250% using SEO tactics—and how you can do the same! Whether you’re a new seller or ready to level up, you’ll walk away with actionable tips to optimize your titles, choose the right keywords, and finally get your amazing resources seen (and sold!).
Click the play button below to listen!
[01:28] From Girl Scout Leader to SEO Pro
Colleen shares how a lack of targeted resources inspired her to start her TPT store—and eventually build Seller Spy after struggling to get product views.
[02:11] The SEO Shift That Skyrocketed Her Sales
After optimizing her product titles with stronger keywords, Colleen saw a 250% increase in views and sales. Learn what she changed and how it paid off.
[05:17] Why Data-Driven Decisions Matter on TPT
Lindsay and Colleen discuss why tracking data like views and conversions can help you treat your store like a true business—and scale it faster.
[07:08] How to Write High-Converting Titles
Colleen breaks down the biggest mistakes TPT sellers make with titles and how to use all 80 characters strategically to improve searchability.
[14:22] Seller Spy’s Free vs. Paid Tools Explained
Colleen walks through exactly what you get with the free and paid versions of Seller Spy, including the powerful Keyword Generator, Title Analyzer, and Product Rank Checker.
[18:03] Market Research Before You Create
Instead of guessing what to make next, Colleen suggests using keyword data to identify demand—so you can create products that are sure to sell
Resources Mentioned:
Connect with Lindsay:
Ready to stop guessing and start growing your TPT store with smart SEO? Tune in now to learn how Seller Spy can help you stand out in a crowded marketplace.
