Course Launch Success: The Ultimate Guide to Marketing an Online Course
Are you intrigued by titles promising the “number one secret” to success? We often approach such claims with a healthy dose of skepticism. In this blog, we’re about to unveil a genuinely powerful secret that can make or break your journey in marketing an online course. So, are you ready to discover the number one secret to marketing your online course? Let’s dive in!
Click the play button below to listen!
The Importance of an Audience
Picture this: You’ve spent weeks or even months creating an incredible online course with an irresistible offer. But when you finally launch it, the sound of crickets is all you hear. It’s a nightmare scenario for course creators, and it’s precisely why you might have hesitated to start your online course journey. But don’t let this fear hold you back. The key to ensuring your course gets the attention it deserves is having an audience. The question is, how do you build that audience?
The Number One Secret Revealed: Email Marketing
The answer lies in having an engaged and nurtured email list filled with the right people. Yes, you heard it right – email marketing is the number one secret to successfully marketing and selling your online course. You might think of email marketing as old-school, but it’s far from obsolete. In fact, it remains the most effective way to reach and engage your potential customers. Here’s why:
1. Ownership
Unlike social media followers, who can disappear if your account gets shut down, you own your email list. You can take it with you, even if you switch email service providers.
2. Email’s Prevalence
Consider these stats – 92% of online adults use email, and 61% of consumers prefer being contacted by brands via email. Furthermore, 99% of email users check their inbox daily, often multiple times.
3. Email First
58% of users check their email before social media or news. It’s where they expect to find important information and promotions.
Getting Started with Your Email List
Starting an email list might seem daunting, but it’s actually straightforward. Here’s a step-by-step guide to help you get going:
1. Choose an Email Service Provider
There are various options available, including ConvertKit, Flodesk, and Kajabi. Choose one that suits your needs and budget.
2. Create a Lead Magnet
A lead magnet is something you offer in exchange for a person’s name and email address. Make sure it directly relates to your course topic.
3. Set Up the Technical Side
Create a landing page where people can sign up for your lead magnet. Most email service providers offer tools to set up these pages. Also, set up automated email delivery for your lead magnet.
4. Grow Your List
To increase your potential buyers, actively work on growing your email list. Keep in mind that, on average, 1-10% of your email list may eventually purchase your course.
Integrating Email List Building with Course Creation
Now, you might be wondering when to build your email list – before or after creating your course. The answer? Do both simultaneously. Once you’ve chosen your course idea and niche, set up your email list. Start building your audience while also working on your course outline and initial modules. Consider launching before completing the course to gauge interest and ensure your course is in demand.
And there you have it – the number one secret to online course success is having an email list filled with the right people. The key is to nurture them, offer a lead magnet related to your course, and ensure you’re not launching to crickets. Building your email list is the foundation of your course’s success. So, don’t wait any longer – get started today and set yourself up for a successful course launch! Stay tuned for our upcoming episode on organic ways to grow your email list without using ads. Your journey to a thriving online course starts now!
Connect with Lindsay:
- Instagram: @lindsaybowden(https://instagram.com/lindsaybowden)
- [free download] 100+ Profitable Online Course Ideas
